(DOWNLOAD) "Language Change and Value Orientations in Chinese Culture (Essay)" by China Media Research # Book PDF Kindle ePub Free

July 13, 2021

eBook details

Title: Language Change and Value Orientations in Chinese Culture (Essay)
Author : China Media Research
Release Date : January 01, 2011
Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
Pages : * pages
Size : 203 KB

Description

Language Change and Value Orientations in Chinese Culture The study of culture and communication has been approached from diverse perspectives by anthropologists, linguists, and communication scholars. One of the shared notions of culture is that culture is dynamic and ever changing. As McDaniel, Samovar, and Porter (2006) indicate, "Despite its historical nature, culture is by no means static" (p. 11). According to Kluckhohn and Strodtbeck (1961), the basic change of a culture is often "the result of interplay of internal variations and external force" (p. 43). In their study of cultural change in China, Chu and Ju (1993) state that change is an inherent characteristic of any culture, "It [culture] must be adaptive to changes in the external environment and internal conditions. A culture that fails to adapt to these changes will run the risk of extinction" (p. 8). While the causes for culture change are often attributed to factors such as social, economic, technological transformation or ideological and political shifts taking place within a culture or influenced by other cultures, the obvious and dynamic interrelation-ship between language and culture as impulse for culture change has not been given a sufficient attention.

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